Redirects are instructions that automatically take visitors from one url to another. They occur anytime when user attempts to load a page. Redirects affect your pagespeed a great deal by lowering loading speed. So, it is the best practice to avoid landing page redirects to improve your site performance.
• Enable compression
Compression is a simple and effective way to speed up your page and improve the performance of your site. Enabling compression can reduce the size of the transferred response up to 90%, which can significantly reduce the amount of time to download the resource and improve the time to first render of your pages.
• Leverage browser caching
Leverage browser caching means storing static files of a website in visitor’s browser for future access and then retrieving from browser quickly instead of retrieving from server. Actually it uses to speed up each page of a website. The main reason to leverage browser caching is it reduces the load on your web server, which ultimately reduces the load time for your users.
• Reduce server response time
Server response time is the amount of time it takes for a web server to respond to a request from a browser. Long web server response times delay page loading speeds. The server response time is measured as Time to First Byte (or TTFB). The faster your server response time is, the more likely users will stay on your page for a longer period of time.
• Minify CSS
Minifying or compression of CSS means removing all unnecessary characters, such as spaces, new lines, comments without changing the functionality of the source code. Compacting CSS code can save many bytes of data and speed up downloading, parsing, and execution time.
• Minify HTML
• Optimize images
Largest byte savings and performance improvement can be achieved by optimizing images. Optimizing images remove non-visible image information and apply high-efficiency compression techniques to minimize their size and thus reduce their load time.
• Prioritize visible content:
This occurs when additional network round trips are required to render the above-the-fold content of the page. Visible content of the page should be prioritized on the network and the browser so that it doesn’t have to compete with the rest of the page.